Markets in Everything: Cell Phone Car Ads in India
MUMBAI: Car makers like Maruti, Hyundai, Tata Motors and others have begun advertising heavily through cellphones which is generating higher buying decisions among Indians this year compared to global buyers. The mobile phone advertisements constitute 31% of buying decisions among Indians while globally this is only 8% according to the latest estimates from Carsonline.
2 Comments:
Well, if you only have to sell glorified golf carts and modified tractors, SMS costs pay for themselves in value.
No, I do not consider their recent acquisitions a part of those companies. They just have degraded those brands too far by acquiring them.
the previous comment reminds me of an old Indian TV ad - "Neighbor's envy, owner's pride".
;-)
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